These guidelines are for Curious Chef licensees, authorized resellers, customers, and other parties wishing to use Curious Chef’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of Curious Chef trademarks may be prohibited, unless expressly authorized.

If you are a licensee of a Curious Chef trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are a Curious Chef Authorized Reseller or member of a Curious Chef program, you may be subject to additional restrictions.

Curious Chef’s trademarks, service marks, trade names, and trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using an Curious Chef trademark, in whole or in part, you are acknowledging that Curious Chef is the sole owner of the trademark and promising that you will not interfere with Curious Chef’s rights in the trademark, including challenging Curious Chef’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Curious Chef trademark. The goodwill derived from using any part of a Curious Chef trademark exclusively inures to the benefit of and belongs to Curious Chef. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your Curious Chef representative or send an e-mail to Curious Chef’s Trademark Department at customerservice@curiouschef.com.

Authorized Use of Curious Chef Trademarks

1. Advertising, Promotional, and Sales Materials: Only Curious Chef and its authorized resellers and licensees may use the Curious Chef Logo in advertising, promotional, and sales materials. Curious Chef Authorized Resellers may use the Curious Chef Logo only as specified in their reseller agreement and the Curious Chef Corporate Identity Guidelines for Resellers and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with Curious Chef.

For example:

Authorized Reseller

Authorized Value Added Reseller

2. Publications, Seminars, and Conferences: You may use a Curious Chef word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:

a. The use is referential and less prominent than the rest of the title.

b. The use reflects favorably on both Curious Chef and Curious Chef products.

c. Your name and logo appear more prominent than the Curious Chef word mark on all printed materials related to the publication, seminar or conference.

d. The Curious Chef logo or any other Curious Chef-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from Curious Chef.

e. A disclaimer of sponsorship, affiliation, or endorsement by Curious Chef, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Curious Chef Inc.”

f. A trademark attribution notice is included in the credit section giving notice of Curious Chef’s ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”

4. Web Sites: Web sites that serve only as noncommercial informational forums concerning a Curious Chef product or product line may use the appropriate Curious Chef word mark, provided such use complies with the guidelines set forth in Section 2 above.

Unauthorized Use of Curious Chef Trademarks

1. Company, Product, or Service Name: You may not use or register, in whole or in part, Curious Chef or any other Curious Chef trademark, including Curious Chef-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.

2. Curious Chef Logo and Curious Chef-owned Graphic Symbols: You may not use the Curious Chef Logo or any other Curious Chef-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Curious Chef, such as a reseller agreement.

3. Variations, Takeoffs or Abbreviations: You may not use an image of a real Curious Chef or other variation of the Curious Chef logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of a Curious Chef trademark for any purpose.

4. Disparaging Manner: You may not use a Curious Chef trademark or any other Curious Chef-owned graphic symbol, logo, or icon in a disparaging manner.

5. Endorsement or Sponsorship: You may not use Curious Chef or any other Curious Chef trademark, including Curious Chef-owned graphic symbols/logos, or icons, in a manner that would imply Curious Chef’s affiliation with or endorsement, sponsorship, or support of a third party product or service.

6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing Curious Chef or any other Curious Chef trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from Curious Chef.

7. Curious Chef’s Trade Dress: You may not imitate the distinctive Curious Chef packaging, web site design, logos, or typefaces.

8. Slogans and Taglines: You may not use or imitate a Curious Chef slogan or tagline.

9. Domain Names: You may not use an identical or virtually identical Curious Chef trademark as a second level domain name.

Rules for Proper Use of Curious Chef Trademarks

1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.

2. As adjectives, trademarks may not be used in the plural or possessive form.

Correct: I bought two Curious Chef kits.

Not Correct: I bought two Curious Chefs.

3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. Suggested generic terms are provided in the Curious Chef Trademark List which is posted on the Curious Chef web site.

4. Always spell and capitalize Curious Chef’s trademarks exactly as they are shown in the Curious Chef Trademark List. Do not shorten or abbreviate Curious Chef product names. Do not make up names that contain Curious Chef trademarks.

Proper Trademark Notice and Attribution

1. Distribution Within the United States Only

a. On product, product documentation, or other product communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ®) the first time the Curious Chef trademark appears in the text of the advertisement, brochure, or other material.

b. Refer to the Curious Chef Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generaly, the symbol appears at the right shoulder of the trademark (except the Curious Chef Logo, where the logo appears at the right foot).

c. Include an attribution of Curious Chef’s ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.

Following are the correct formats:

_________ and _______ are registered trademarks of Tailor Made Products, Inc.

_________ and _______ are trademarks of Tailor Made Products, Inc.

2. Distribution Outside the United States:

a. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.

b. Use one of the following international credit notices:

_________ is a trademark of Tailor Made Products, Inc., registered in the U.S. and other countries.

_________ is a trademark of Tailor Made Products, Inc.

Depictions of Curious Chef Products

Endorsement or Sponsorship: Curious Chef does not support the use of its logos, company names, product names, or images of Curious Chef products by other parties in marketing, promotional or advertising materials as their use may create the perception that Curious Chef endorses or sponsors the product, service or promotion.

For further information with respect to Curious Chef’s copyrights, send an email to customerservice@curiouschef.com.

Updated July 15, 2009 by the Curious Chef Legal Team